Slug

A slug is the human-readable bit of a URL after the domain, like karakoy-cafe inside your restaurant’s MobiTaste link. Slugs use lowercase letters, numbers, and hyphens. No spaces, no punctuation, no accented characters in the URL itself.

What it means in operation

When you create a restaurant on MobiTaste, the dashboard suggests a slug from the name. You can edit it before you save. Once saved and printed on QR signage, the slug is locked: changing it would break the printed codes already in circulation. Most owners keep the slug short and recognizable: boruska, karakoy-cafe, meze-21. The full guest URL becomes mobitaste.com/menu/{slug}/t/{token}. Slugs are unique across the platform, which means popular names compete on a first-come basis. Multi-location brands often namespace the slug: meze-21-istanbul, meze-21-ankara.

Why it matters

The slug is the part of the URL a human reads. A guest who sees the slug on a QR sticker can verify they are scanning the right venue at a glance. A staff member who emails a guest a menu link can read the slug aloud over the phone. A bad slug (random characters, long random ids) loses both checks. The reason printed QRs hold their value for years is that the slug never moves. If the slug is wrong, you reprint signage; if the slug is forever, you do not.

Related terms

• Table token: the per-table part of the QR URL.
• hreflang: the tag that pairs slug variants across locales.
• QR menu: the page the slug identifies.